UX Writing
CHALLENGE
Each month we select films to take out from behind the PBS member paywall, but previously the only way to discover them in the PBS app was to sort through older seasons and find films without the paywall symbol.
SOLUTION
Create a “Now Streaming” collection in the app so the free content is gathered in one place and easily discoverable.
HOW I HELP
Each month we select films to take out from behind the PBS member paywall, but previously the only way to discover them in the PBS app was to sort through older seasons and find films without the paywall symbol.
SOLUTION
Create a “Now Streaming” collection in the app so the free content is gathered in one place and easily discoverable.
HOW I HELP
- Generated idea and tested efficacy. The first film we tested saw a 45% increase in streaming.
- Crafted clear, concise copy.
- I also implemented a monthly blog that gathers all of the film available to stream, which has been an SEO hit.