Content Strategy
CHALLENGE
Create digital content that entices audiences to watch American Masters documentaries.
SOLUTION
Select clips from the film and plan blog content that meets user needs. Craft compelling copy.
HOW I HELP
EXAMPLE
One of the top Miles Davis searches was for his album Kind of Blue, so we pulled a clip from the film about that album for the site and YouTube.
Create digital content that entices audiences to watch American Masters documentaries.
SOLUTION
Select clips from the film and plan blog content that meets user needs. Craft compelling copy.
HOW I HELP
- Writing and editing
- Leverage analytics to develop content
- Collaborate with production and social on messaging and strategic roll-out
EXAMPLE
One of the top Miles Davis searches was for his album Kind of Blue, so we pulled a clip from the film about that album for the site and YouTube.